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Spa: What’s up in 2010?

It’s given – the spa is a billion-dollar industry and growing.  And there’s no stopping it.  Sometime in November this year, the International Spa Association (ISPA) released its 2010 Trend Watch report, identifying some interesting craze for spas in 2010:

Customer Service.  Nothing beats a great customer service!  You could give the most expensive spa treatment, but when the client isn’t happy with her spa experience, it’s tantamount to nothing.  “In fact, 87 percent of ISPA member spas are utilizing customer feedback mechanisms to ensure they’re exceeding consumers’ needs…”  Spas should embrace better ways then to give the clients a more satisfying spa experience.

Spa Sampling Menus.   This is a great way to let spa clients get a sort of “preview” of the different treatments that they’re considering. 

Spa Partnerships.  This allows spas to widen their reach by forging partnerships with local businesses that may also benefit from them.  In this way, spas are able to boost their business and increase the number of clients by bringing the spa closer to the clients.  Different strategies can be carried out like discounted prices with partner hotels or resorts.  And who doesn’t love a bargain?

Social Media.  From tweeting to blogging, and everything in between, it’s forecasted that in 2010 social media will continue to be influential in helping spa-goers make decision from what to where of spa.  needless to say, spas should take advantage of social media to gather clients. 

Beauty Rest.  Not yet very popular, but a tempting choice like this can surely increase the number of spa visits.  This simply means having that extra time at the spa to catch some forty winks while enjoying a relaxing massage.  Or quite more appealing is to just book a room in a spa filled with calming aroma to catch up with your sleep. 

These are just few of the exciting trends that the spa industry is eyeing for 2010.  Now, there are a lot of better things to look forward to for your 2010 spa excursion.